News / 20th September 2010

Omnie Solutions helps D&M Holding to standardize and streamline its impactful Brand Image through Microsoft SharePoint 2010

Through migration of more than 200 disparate websites to 74, Omnie ensures a centralized content management to D&M holding’s core marketing team around the world.

Omnie Solutions announced that D&M Holdings; one of the largest consumer electronics manufacturers, owning brands like Denon & Marantz has built a global Web CMS (Content Management System) for their Internet sites on Microsoft Share Point 2010. This Web CMS has consolidated websites on 9 different platforms into 1, helped centralizing and streamlining the content management for their marketing teams and while building a very strong corporate identify and individual brand image.

Denon & Marantz experienced a decentralized website environment and lack of control in maintaining and managing 200 different consumer websites that came under the umbrella of D&M Holdings after acquisitions. The sites were running on 9 different platforms like PHP and adobe Cold Fusion, hosted with multiple vendors and maintained by third party development firms, hence adding cost to the company.

Lalit Panda, the CIO at DM Holdings mentioned that "Our hosting, development, and software costs were very high and, we did not have centralized control over our website source code or content." Vaishali Benner, Director of Strategic Marketing, D&M Holdings mentioned "Using our legacy platform, it took a few hours to do a simple task like post a new product to a website".

The organization also faced lack of brand continuity, low user experience as the customers and visitors found difficulty in navigation, and challenge in locating product with limited functionalities.

All the problems resolved when they partnered with Omnie Solutions, registered partner to Microsoft with rich experience on Microsoft SharePoint server. Omnie solutions was selected as the preferred partner after a thorough evaluation on its track record, technical skills and expertise and based and business understanding of D&M Holding’s business. Omnie partnered with both IT and marketing teams managing the process through to successful and on-time results.

Omnie helped the company to design, develop and implement an enterprise web content management, planned and executed the global migration of the websites, consolidated and centralized more than 200 different websites to 74.

Implementing WCM ( Web Content Management) organization gained on creating rich user engagement with the streamlined navigation and easy browsing facility for product catalogues. They improved on their visibility through easy connection to the social networking sites. Achieving greater consistency, and improved navigation and user experience helped their marketing teams spread across different regions of the world to use same website assets for campaigns & promotions. The centralization of the websites helped in better collaboration of the marketing teams at global level reducing the cost, while assuring brand consistency and innovation in marketing field.

On this occasion Lalit Panda also mentioned “The money we are saving in hosting, development, and software licensing costs will result in a return on our investment in SharePoint Server 2010 in just one year."

About D&M Holdings

D&M Holdings, manufactures nine brands of premium Audio and video equipment including Denon, Marantz, McIntosh, Boston Acoustic and has sales operations in North America, Europe and Asia Pacific regions. Formed in 2002 through the merger of Denon & Merantz the company has acquired several other companies since then .Headquartered in Japan, the company employs over 2500 employees globally.

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