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Beacon is the world’s smartest people management solution designed for workforce optimization and bottom-line improvement.

Beacon is a neuroscience based tool that collects real time people analytics and converts this to easy, practical, and actionable recommendations to help organizations achieve optimal performance.

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A beacon is a small Bluetooth radio transmitter.

It’s kind of like a lighthouse: it repeatedly transmits a single signal that other devices can see. Instead of emitting visible light, though, it broadcasts a radio signal that is made up of a combination of letters and numbers transmitted on a regular interval of approximately 1/10th of a second. A Bluetooth-equipped device like a smartphone can “see” a beacon once it’s in range, much like sailors looking for a lighthouse to know where they are.


So, what is a beacon going to do to help you? Let’s try an example.

You’re going on a trip to some far-off country—nice! But you don’t speak the language—crap!
On the way to the hotel, you arrive at a big train station. The station is huge, and you have no idea where to go. How can you get directions that are reliable, clear, and in a language you understand?

Seven Ways Beacons Benefit Customers

  • Indoor Navigation
  • Efficient Service and Quick Payments
  • Offers and Discounts
  • Reduced Waiting Time and Queuing
  • Delivery Tracking
  • Opt in and opt out

How does a beacon communicate?

Beacon hardware is relatively simple, but the way it triggers actions can get a little complicated. Every system is a little different, but here’s how a beacon communicates, in a nutshell:

The beacon sends out its ID numbers about ten times every second (sometimes more, sometimes less, depending on its settings). A nearby Bluetooth-enabled device, like your phone, picks up that signal. When a dedicated app recognizes this, it links back to an action or piece of content stored in the cloud and displays it to the user. You can “teach” your app how to react to a beacon signal by developing using third-party tools.