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Digital Marketing Manager (5+ Yrs)

Compensation: Salary commensurate w/ experience.
Reports to: General Manager

Desired Qualities of the Digital Marketing Manager

  • The ideal candidate should have specialist knowledge of the digital arena. He/ She should be highly up-to-date with advances in web technology and should know all about social networking and viral marketing campaigns. He/ She will need to know how to use technical language effectively, using all the appropriate internet jargon, and should know what makes a product innovative in the digital world. He/ She will also need to know how to communicate the key features of a digital product to customers and colleagues who are not as technically literate as they are.

Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications

  1. MBA degree in marketing or a related field
  2. 5+ years of experience in digital marketing
  3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

General Information

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